For a investment institution, we implemented a responsive design system that intelligently adjusted controls, typography, and layout based on the active language, generating a forty-two percent growth marketing Specialists in riyadh visitor interaction.
After working with three different international agencies that couldn't provide results, my organization finally partnered with a specialized Saudi digital agency. The difference in outcomes was astonishing.
After applying mobile-specific optimizations for an electronics retailer, including enhancing loading times and finger-optimized navigation, their smartphone sales percentage increased by over fifty percent.
Using extensive testing for a cuisine platform client, we found that advertisements presented between night time substantially surpassed those delivered during standard prime times, achieving 163% higher conversion rates.
I advise categorizing competitors as:
- Primary competitors (offering equivalent products/services)
- Secondary competitors (with limited overlap)
- Emerging threats (new businesses with innovative models)
Last quarter, a regional brand approached me after investing over 120,000 SAR on external ranking help with disappointing results. After applying a tailored Saudi-focused SEO strategy, they achieved top rankings for twenty-three important keywords within just 90 days.
Initiate by listing ALL your competitors – not just the well-known ones. Throughout our research, we found that our biggest threat wasn't the well-known business we were monitoring, but a emerging company with an unique strategy.
Recently, my friend's online shop was barely surviving in search results regardless of selling outstanding products. After executing the techniques I'm about to share, his unpaid visitors grew by one hundred sixty-four percent in just eight weeks.
I now utilize several applications that have significantly enhanced our competitor analysis:
- Search analysis platforms to track other companies' keyword performance
- Mention tracking software to track competitors' social activity
- Website analysis tools to track updates to their digital properties
- Newsletter subscription to obtain their promotional messages
I use a simple document to track our competition's rates modifications weekly. This has already enabled us to:
- Discover cyclical price reductions
- Recognize product bundling strategies
- Understand their cost structure
When I started my e-commerce business three years ago, I was sure that our unique products would stand out naturally. I ignored competitive research as a waste of time – a decision that almost ruined my entire company.
I invest at least 120 minutes each Monday reviewing our competitors':
- Digital structure and navigation
- Content strategy and content calendar
- Digital channels presence
- User feedback and evaluations
- Search approach and performance
Two quarters into operations, our conversions were dismal. It wasn't until I chanced upon a thorough analysis about our industry that I discovered how ignorant I'd been to the market realities around us.
Not long ago, I observed as three similar businesses spent significantly into growing their operations on a certain social media platform. Their initiatives failed spectacularly as the channel turned out to be a mismatch for our market.